Project: Multichannel Fashion Brand Campaign for KELLY SHIN at 2025 S/S Paris Fashion WeekExplore the success of a multichannel fashion brand campaign at Paris Fashion Week 2025, led by Svetlana Stotskaya & NPR…Nov 7, 2024Nov 7, 2024
Embracing Transformation: 2024 GAMMA Art, Fashion & Design Exhibition in MilanAs a marketing and brand executive consultant, I attended the 2024 Global Fashion Management Conference, held in the heart of Milan, and…Aug 12, 2024Aug 12, 2024
Navigating Milan’s Marketing Odyssey: Takeaways from 2024 Global Fashion Management Conference“Inspiration is the most important part of our digital strategy.” — Paull YoungJul 20, 2024Jul 20, 2024
Beyond Eiffel: Exploring Viva Technology 2024’s Tech in ParisAttending VivaTech for the second time, I’ve witnessed firsthand the electrifying atmosphere and the innovative spirit that permeates every…Jun 8, 2024Jun 8, 2024
MWC Barcelona 2024: A Confluence of AI and Mobile ExcellenceTechnology innovation and trends in the TMT industry.Apr 9, 2024Apr 9, 2024
Marketing and Sales Synergies via Startup Acquisitions: 4 DealsHow can a startup add value to marketing and sales of a large established company?Jul 27, 2020Jul 27, 2020
Published inThe Startup4 Cognitive Biases and Their Practical Application in MarketingConsumer behavior experiences a massive shift from academics to business and marketers recognize itJul 16, 2020Jul 16, 2020